Cardiff International Whitewater

Objective

Cardiff International White Water is an Olympic standard white-water rafting centre, based at the Cardiff International Sports Village in Cardiff Bay. We were approached, through our good friends at Spindogs, to create a set of images for a photography campaign to promote a number of different events at CIWW, such as stag and hen parties, family rafting and indoor surfing. Taking inspiration from the game Fortnite, we developed a fun image style, depicting the models as competitors in a video-game, photographing them in a range of strong, bold stances.

Process

To start the process we invited everyone who was to appear in the ad campaign to our studio in Cardiff Bay. The plan was to photograph everyone individually against a white background and then cut them out and stitch the groups together during the post-production stage. It was important to get the perspective and composition right so we shot people in groups first and then individually to match.

We shot everyone in a number of different poses so that there was complete flexibility when it came to putting the final compositions together.

Results

The images really came to life once they had been stitched together and once Spindogs had applied their unique design style to them. The combination was a set of really vibrant and playful images that could be used across billboards, facebook and Instagram ads, and for any other online or printed marketing.

For amazing photography, video production and animation, get in touch with Magenta today and find out how we can make your website and literature stand out from the crowd.

Call us on 02920 464219 / 077255 47876 or email info@studiomagenta.co.uk. Follow us on Twitter @we_are_magenta  and Instagram we_are_magenta